Table 3 Digital readiness segments for communicational actions
Communicational Actions | Segments | BSMA D/L* | BSMA M* | IFNU D/L* | IFNU M* |
|---|---|---|---|---|---|
S6. Communicate using text messages | High | 19% | 31% | 49% | 64% |
Middle | 20% | 25% | 11% | 6% | |
Low | 61% | 43% | 40% | 29% | |
S7. Communicate using audio | High | 17% | 29% | 35% | 71% |
Middle | 26% | 29% | 37% | 12% | |
Low | 57% | 42% | 28% | 18% | |
S8. Communicate using video | High | 17% | 25% | 23% | 39% |
Middle | 21% | 28% | 43% | 26% | |
Low | 61% | 47% | 34% | 35% | |
S9. Communicate using email | High | 19% | 26% | 35% | 36% |
Middle | 23% | 25% | 36% | 33% | |
Low | 57% | 49% | 29% | 32% | |
S10. Use social networks | High | 23% | 32% | 69% | 78% |
Middle | 25% | 25% | 12% | 11% | |
Low | 52% | 43% | 19% | 12% | |
S11. Use collaboration tools | High | 15% | 19% | 19% | 18% |
Middle | 23% | 29% | 40% | 27% | |
Low | 62% | 53% | 40% | 55% | |
S12. Share works and ideas online | High | 5% | 13% | 6% | 15% |
Middle | 30% | 35% | 24% | 15% | |
Low | 65% | 51% | 70% | 71% |