Table 1 Definition of value co-creation
ID | References | Platform value | Definition |
|---|---|---|---|
1 | Mostafa (2015) | Functional value | Functional value refers to the extent to which the service can achieve its utilitarian goals |
2 | Walsh et al. (2014) | Functional value refers to the practical or technical benefits that consumers can obtain by using a product | |
3 | Mostafa (2015) | Emotional value | Emotional value refers to the various affective states may occur as a result of a consumption experience |
4 | Walsh et al. (2014) | Emotional value refers to the mental or psychological needs of consumers and the utility they derive from the feelings or affective states that a product generates | |
5 | Mostafa (2015) | Social value | Social value refers to the benefits resulting from the interface between the service provider and other users within the service context |
6 | Walsh et al. (2014) | Social value refers to the social utility that consumption of the product conveys | |
7 | This paper | Personalized value | Personalized value refers to the specific needs of an individual user that can obtain from the service provider, who is familiar with user preferences and can/may provide more personalized services |