Skip to main content

Table 3 Reliability and validity of the whole measurement model

From: Does e-learning service quality influence e-learning student satisfaction and loyalty? Evidence from Vietnam

Constructs Indicators Factor loadings AVE Composite reliability
Overall e-learning service quality    0.621 0.981
 E-learning system quality (0.990) f11/f111/f112/f114/f116/f117/f118/f119/f13/f14/f17/f18 0.809/0.857/0.863/0.834/0.806/0.798/0.829/0.854/0.840/0.859/0.812/0.846 0.696 0.965
 E-learning instructor and course materials quality (0.966) f21/f210/f211/f212/f22/f23/f24/f25/f26/f28/f29/f213 0.824/0.805/0.842/0.805/0.799/0.811/0.780/0.827/0.815/0.839/0.835/0.756 0.659 0.959
 E-learning administrative and support service quality (0.946) f31/f33/f34/f35/f36/f37/f38 0.850/0.841/0.861/0.841/0.806/0.835/0.859 0.709 0.945
 E-learning student satisfaction STSA1/STSA2/STSA3 0.897/0.911/0.887 0.807 0.926
 E-learning student loyalty STLO1/STLO2/STLO3 0.874/0.886/0.857 0.762 0.905
  1. Note: Values in the parentheses are factor loadings of latent constructs on the second order construct – overall e-learning service quality