Paid adword metrics: (desktop adwords, gain, cost) | Â | Â |
---|---|---|
Public, 4-year | HBCUs (n = 10)a | Peers (n = 29) |
 Mean (standard deviation) | ||
  Paid adwords | 55 (221) | 270 (465) |
  Traffic gain (in hits, yearly) | 4373 (21,183) | 17,976 (25,316) |
  Paid adwords cost (in dollars, yearly) | $1884 ($7930) | $5772 ($10,473) |
Private, 4-year | HBCUs (n = 3) | Peers (n = 32) |
 Mean (standard deviation) | ||
  Paid adwords | 55 (53) | 445 (1645) |
  Traffic gain (in hits, yearly) | 4712 (6021) | 11,952 (35,988) |
  Paid adwords cost (in dollars, yearly) | $1594 ($2690) | $3991 ($10,542) |
Public, 2-year | HBCUs (n = 4) | Peers (n = 4) |
 Mean (standard deviation) | ||
  Paid adwords | 37 (65) | 199 (213) |
  Traffic gain (in hits, yearly) | 13,179 (23,303) | 13,212 (19,458) |
  Paid adwords cost (in dollars, yearly) | $6389 ($11,073) | $3631 ($4027) |
Private, 2-year (n = 1)b |