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Table 1 Identified categories and summary for Institution A

From: Focusing in on employability: using content analysis to explore the employability discourse in UK and USA universities

Institution A (Ivy League HEI, USA)

1

College graduate school magazine article entitled ‘report calls for national effort to get missions of young Americans onto a realistic path to employability’ (2011)

2

A citation from Institution A business school, under faculty and research entitled ‘employability security’ by Kanter, R.M. (1993)

3

A citation from the Business School of Institution A, under faculty and research entitled ‘employment security, employability and sustainable competitive advantage’ by Ghoshal, S. et al. (2001)

4

Two-page summary by Nishant Saxena on the employment prospects of Indians entitled ‘are employability skills really coachable?’

5

Abstract of article entitled ‘a new approach in measuring graduate employability skills’

Summary

The first page is interesting as the focus is on a report published at the institution on preparing young Americans for the twenty-first century. The report stems from a project and recommends that the range of high-quality pathways offered to students be broadened and more emphasis placed on career counselling and high-quality career education. The remaining four pages (2 to 5) all focus on academic research journal or conference papers mostly related to the Business School of Institution A. The publications are produced by staff at the institution and important questions are being asked about employability internationally. Page 4 is rather interesting as the author has contributed an opinion piece on the difficulty of coaching employability skills, and it is not clear that they are affiliated to the institution. Collectively, these webpages create an impression that the institution is research orientated and perhaps world leading, and is interested in researching local and global questions around employability, although strategies and initiatives that support graduate employment are not prioritised.