Persuasive technology for enhanced learning behavior in higher education

Table 1 AVE, Cronbach’s Alpha and composite reliability

	AVE	AVE Square	Cronbach’s Alpha	Composite Reliability
Perceived Useful	0.7415	0.8611	0.8842	0.9197
Perceived Ease Of Use	0.5688	0.7542	0.7415	0.8357
Attitude Toward to Behavior	0.7822	0.8844	0.8603	0.9150
Social Influence	0.6851	0.8277	0.7748	0.8663
Subjective Norm	0.8329	0.9127	0.8003	0.9089
Self Efficacy	0.7695	0.8772	0.8504	0.9092
Perceived Behavior Control	0.7606	0.8721	0.8427	0.9050
Intention to Perform Behavior	0.7708	0.8779	0.8517	0.9097
Behavior	0.7911	0.8894	0.9113	0.9379