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Table 1 Main categories of the interview

From: Prerequisites for artificial intelligence in further education: identification of drivers, barriers, and business models of educational technology companies

(a) Establishment/development of the EdTech company
(b) Advantages and disadvantages of digitalization in general
(c) Value proposition: focus on digital teaching and learning approaches; establishment of digital or data competences; usage of digital technology, e.g., LA and/or AI; target market; unique selling point
(d) Value delivery: focus on key resources in general and data as specific key resources; aspects and importance of data security, data protection and privacy, data ethics; key processes of the company in general and in regard to data, such as data analytics
(e) Business model type: data-driven, data-enhanced, low data, platform