Use of Twitter across educational settings: a review of the literature
International Journal of Educational Technology in Higher Education volume 16, Article number: 36 (2019)
The use of social media across the educational landscape is on the rise. Subsequently, the body of research on this topic is vibrant and growing. In this article, we present findings from a review of 103 peer-reviewed scientific studies published over the last decade (2007–2017) that address the use of Twitter for educational purposes across formal and informal settings. The majority of the studies reported in the literature are descriptive case studies carried out with students in North American and European higher education settings. Analysis of these studies signals Twitter as a useful tool for communication due to high accessibility, novelty, and real-time format. Students, teachers, and other stakeholders use it as a pedagogical tool to gain information, interact and engage with each other, participate in their respective communities of interests, and share their insights about specific topics. Moreover, Twitter has the potential to enhance students’ learning capabilities as well as improve their motivation and engagement due to its unique features and non-traditional teaching approach. Finally, our analysis advocates for carrying out further empirical studies focusing on digital trace data and inference, particularly in the developing countries.
Since their introduction around a decade ago, social media platforms and applications have become steadily popular among public and used widely for entertainment, socialization, and information seeking and sharing purposes (Dolan, Conduit, Fahy, & Goodman, 2016; Quan-Haase & Young, 2010; Malik et al. 2016). Twitter, which can be categorized as a specific form of social media activity – microblogging, was established in 2006 and is one of the prominent social media platforms (others include Facebook, Instagram, and Youtube) across the globe (Alhabash & Ma, 2017). Recent statistics released by Twitter indicate that the network receives roughly 1 billion unique monthly visits and hosts around 313 million active users, with 82% being active mobile users (Twitter - Company, 2017). According to a recent study by Pew Research Center, Twitter is the fifth most popular social media platform among Americans. The study further points out that roughly one-quarter of online American adults use Twitter, with younger internet users being more active on Twitter when compared to older groups (Greenwood, Perrin, & Duggan, 2016).
Twitter’s microblogging feature allows users to publish their ideas and opinions in “real-time messaging” format by writing tweets limited to certain number of characters (initially 140 but now up to 280). Furthermore, by features such as hashtags, mentions, and replies, users can network and dialog with other Twitter users (Steckenbiller, 2016). Various aspects of Twitter practices has been researched in a number of domains including tourism (Sotiriadis & van Zyl, 2013), sports (Gibbs, O’Reilly, & Brunette, 2014), governance (Haro-de-Rosario, Sáez-Martín, & del Carmen Caba-Pérez, 2016), health information (Himelboim & Han, 2014; Malik et al. 2019), elections (Vergeer & Hermans, 2013), and activism (Johri et al. 2018; Malik et al. 2018). Besides using Twitter for entertainment and leisure, the platform is predominantly used for social interaction, information sharing, information seeking, self-documentation, and self-expression (Alhabash & Ma, 2017; Liu, Cheung, & Lee, 2010).
Even though social media platforms were not designed with the explicit purpose of supporting educational and other learning-related activities, their affordance for networking and content sharing have made them a natural fit for those purposes (Tess, 2013). Institutions of higher education, elementary and high schools, scholarly communities, as well as federal and state education agencies have actively embraced various social media platforms (Jordan, 2017; Wang, 2016). More recently, Twitter is being encompassed as an augmented scholarly communication tool for formal and informal learning. Students, scholars, and professionals from numerous academic domains use the network to connect and engage with peers and public to share discipline specific and other relevant information with an aim of pursuing their academic interests and goals (Holmberg & Thelwall, 2014; Veletsianos & Kimmons, 2016). A number of recent studies have also demonstrated the value, impact, and acceptance of Twitter in the context of education. For instance, Twitter has been reported to increase learning capabilities and communication (Bista, 2015; Carpenter, 2014; DeGroot, Young, & VanSlette, 2015). Similarly, Twitter is deemed helpful in enhancing engagement and collaboration among peers, teachers, and students (Desselle, 2017; Greenhalgh, Rosenberg, & Wolf, 2016; Osatuyi & Passerini, 2016). On the other hand, few studies have also highlighted the negative aspects of incorporating Twitter in the educational context. These studies have emphasized the inappropriate usage, overexposure, reputation, information overload, addiction, as well as other issues associated with the content and personal privacy (Cho & Rangel, 2017; Kinnison, Whiting, Magnier, & Mossop, 2017; Rinaldo, Tapp, & Laverie, 2011).
Given the exponentially increased usage by numerous entities, the potential of Twitter in education, and the wide range of studies carried out within the domain, there is a strong need to assess the state of scholarly research within the domain. Consequently, we aim to understand the usage of Twitter in various educational settings by systematically reviewing the prior research. More precisely this study examines the research on the use and perceptions of Twitter as a tool to support education and learning by various entities that include students, educationalists, and institutions. Additionally, the current review seeks to identify the obstacles associated with the usage and adoption of Twitter across different setups.
The process of article search and selection followed the PRISMA Statement (Preferred Reporting of Items for Systematic Reviews and Meta-Analyses) (Moher et al., 2009). As an initial step of the search strategy, we conducted search in a number of general as well as education focused scholarly databases including ERIC, EBSCOhost (Academic Search Complete), ProQuest, EditLib, Web of Science, ScienceDirect, and PsycINFO. All the studies identified through the database search were evaluated based on the topical relevance and established screening criteria. As an additional step, a non-systematic search was carried out for the articles that were not identified through initial systematic search. In this step, we carried out backward referencing for relevant literature in the text of the articles that were identified through systematic search criteria by using Google Scholar. All the searches were carried out between March 25, 2017, and April 3, 2017. We restricted our search for the last 10 years as Twitter was launched in 2006. During the search process, the following search terms were used: “twitter”, “learning”, “learn”, “education”, “educate”, and “educating”.
Inclusion and exclusion criteria
All the peer-reviewed studies published in scholarly journals during the last ten years (2007–2017) that asses the usage of Twitter in educational and learning context were included in the review. There was no restriction based on the methodology, geographical origin, or quality of the publication forum.
Studies assessing social media in general, other social media platforms (e.g. Facebook, YouTube etc.) as well as studies assessing Twitter together with other social media/learning/microblogging platforms (e.g. MOOC, EdModo) were excluded from the review. Furthermore, commentaries, editorials, letters, and newspaper articles were not accounted for the current review. Studies that were written in languages other than English, conference proceedings, book chapters, theses, and dissertations, and papers that were not accessible for full text were also excluded. A complete list of inclusion and exclusion criteria is outlined in Table 1.
The preliminary search carried out through scholarly databases yielded 2434 results, of which 1121 were excluded after title reviewing. The initial exclusion includes duplicate articles and those deemed clearly irrelevant based on the title of the paper. The remaining 1313 articles went through abstract reviewing, with the 708 articles that did not meet the inclusion criteria being excluded. 605 articles together with 15 articles manually selected by snowball search (backward referencing) methodology were assessed for full-text review. After performing the review of full-text based on eligibility criteria a total of 103 papers were selected for the final assessment. An overview of the articles selection process is illustrated as a PRISMA flow-chart in Fig. 1.
Information was collected on authors’ affiliation, publication forum, database sources, keywords, issues addressed, sampling characteristics, study context and domain as well as the setup country. Furthermore, research design and approach, data collection methods and analysis, and key findings (including limitations and future directions) were also collected. Later on, the data was cross-checked independently by two reviewers and any disagreements were resolved through discussion.
Descriptive features of the studies
A majority of the studies (N = 60) were carried out in the USA. Likewise, most of the authors (N = 336) were affiliated with a USA based institution. Subsequently, authors from the UK (N = 34), Canada (17) and Spain (N = 15) contributed to these studies as well as the study setups in these countries. We also grouped the countries to assess the contributions region-wise; we found that none of the authors or the context of the study were from Africa or South America. Detailed information about the authors’ affiliation and study setup is presented in Table 2.
In order to get a thorough understanding of the context, we identified the actual place of the study setup (see Table 3). The majority of the studies (80.6%) were carried out in higher educational institutes, including colleges and universities. Roughly one out of ten studies was carried out in schools (9.7%). The rest of the studies were carried out online, at a conference, or at another educational institute.
Analyzing the year of each publication indicates the growing interest of scholarly community towards the subject. There is a steady increase in the number of articles during the last five years (see Fig. 2.). Extrapolating from the nine articles already published during first four months of 2017 suggests that the upward trend will continue.
Demographics of study participants
Students comprise an overwhelming majority of the study participants (N = 74). Professors and teachers were subjects in 14 studies. Table 4 provides additional details of participant demographics.
We also identified the academic disciplines within which the studies were conducted. A large portion of the studies was conducted with participants within the applied sciences (N = 26) and education (N = 22) domain followed by participants in multidisciplinary fields (N = 19). Looking further into sub-fields, interestingly, 21 studies were carried out within medicine. A detailed description of the study disciplines together with the number of respective studies is listed in Table 5.
Slightly less than half (N = 48) of these studies used mixed methods research approach. Meanwhile, 35 studies were quantitative, with the remaining 20 being qualitative in nature. With respect to research design, a majority of the studies were case studies (N = 76) carried out with a confined set of participants e.g. students within a classroom. Digital trace data (N = 12) and field surveys (N = 11) were the second most used research designs, whereas, observational (N = 2) and cross-sectional design (N = 2) were adopted by the rest of the studies.
Twitter in classroom
Our review postulates that Twitter has been deemed a supportive tool within the classroom and has a strong potential as a technology-enabled learning instrument. Majority of the reviewed studies point out that implementing Twitter improved not only students learning, motivation, engagement, and communication but teaching as well, all of which leads towards creating a more resourceful classroom environment.
With the implementation of Twitter into educational settings, the key focus of the prior research has been on understanding if it helps students learn and if so, how? Most of the studies have found that Twitter is an effective learning tool, especially in the context of formal learning. Learning through digital technologies, especially via Twitter, has been recognized as one of the desired and enjoyable tool by students (Diug, Kendal, Ilic, et al., 2016; Hull & Dodd, 2017; Welch & Bonnan-White, 2012). Establishing a network for the students from which they can reach out and improve their learning experience is strongly facilitated by Twitter (Anthony & Jewell, 2017; Bledsoe, Harmeyer, & Wu, 2014; Hennessy, Kirkpatrick, Smith, & Border, 2016; Marín & Tur, 2014). As a platform, Twitter provides the space to improve their skill set, communicate with peers and teachers, think creatively, and at the same time have fun while learning (Al Harbi, 2016; Becker & Bishop, 2016; Bledsoe et al., 2014; Kassens, 2014; West, Moore, & Barry, 2015).
Twitter’s mixed media format (e.g. pictures, videos, and text) was also considered useful for conceptual learning (Buzzelli, Bissell, & Holdan, 2015; Mysko & Delgaty, 2015; Tur & Marín, 2015). It was also attributed to be highly effective for language learning as it provided more access to the language related resources and interesting ways to practice it (Fewell, 2014). For the most part, respondents in a number of studies reacted positively to its inclusion in their courses (Jones et al., 2016; Lowe & Laffey, 2011; Luo, 2016; Tur & Marín, 2015), however, to make learning more effective and efficient, teachers and educators must explain its use within the course and how they expect it to be used (Lackovic, Kerry, Lowe, & Lowe, 2017).
The platform is also deemed supportive for educators as it provides them opportunities to learn. Twitter enables them to learn more about innovative and effective teaching methods as they connect with other educators that was not likely otherwise (Davis, 2015). With its professional networking availability, Twitter also helps academics learn more about their fields from domain specialists (Cho & Rangel, 2017; Hitchcock & Young, 2016).
Motivation and engagement
Due to its novel format, introducing Twitter into classrooms frequently had the effect of increasing the motivation and engagement of the students and faculty involved. A number of studies point out that students often found the Twitter-based instructions and activities enjoyable, which increased their motivation and excitement for the course in general (Booth, 2015; Elavsky, Mislan, & Elavsky, 2011; Feliz, Ricoy, & Feliz, 2013; Kassens-Noor, 2012). As they learned more about Twitter, it helped them to engage better (Mercier, Rattray, & Lavery, 2015; Osatuyi & Passerini, 2016) that lead to increased motivation to participate within classroom (Ricoy & Feliz, 2016; Yakin & Tinmaz, 2013).
The online format also increased students motivation to participate by allowing them to post and share in a comfortable space, which in turn eased in-class discussions (Halpin, 2016; Luo & Franklin, 2015; Tiernan, 2014). Within the language learning context, the affordance for microblogging and involvement in a community increased their motivation to learn the language as well (Fewell, 2014; Kim, Park, & Baek, 2011). It also tended to help engage the students and staff together, allowing for a more holistic and active learning community (Junco, Heiberger, & Loken, 2011). Finally, for academics, Twitter’s comprehensive format engaged them further and renewed their professional vigor (Cho & Rangel, 2017; Jalali, Sherbino, Frank, & Sutherland, 2015). To sum up, the platform shows the potential to be used as an engagement tool in the future, but one must be aware that students’ motivation can be unpredictable especially if used voluntarily; hence, the implementation should be planned well ahead.
Prior work also indicate that the use of Twitter in classrooms is supportive in increasing the communication not only among participants within classroom settings but with a larger professional community as well. Twitter amplifies communication among these entities by supporting collaboration and starting conversations (Carpenter, 2014; Junco, Elavsky, & Heiberger, 2013). Furthermore, its 140-character limit allowed students in practicing thoughtful communication more concisely (Lowe & Laffey, 2011). Within various classrooms, students regularly communicated through hashtags, relevant or interesting content, responding to one another, and tweets about the course contents, which increased communication among students and faculty (Hull & Dodd, 2017). In addition to the classroom effects, there was a positive correlation found between the amount of Twitter usage and peer communication (Evans, 2014). Throughout the studies, those students who actively participated gradually began to realize Twitter as a communication tool that can support their learning than just using it for social interactions (Helvie-Mason & Maben, 2017).
Moreover, Twitter also provides a convenient way to collaborate on assignments outside of class and to find intellectually stimulating interactions they would not have otherwise had (Gooding, Yinger, & Gregory, 2016; Hitchcock & Young, 2016; Juhary, 2016). According to Lin, Hoffman, & Borengasser, 2013, the collaboration among students only occurred when prompted by a professor or authoritative figure, while another study by Osatuyi and Passerini (2016) found the exact opposite to be true. Due to the varied findings, this may be an important area to continue research.
For teachers, it also serves as a convenient means to regularly interact with other teachers who may be limited by distance in order to seek and share insights into teaching practices and informational resources (Carpenter, 2014; Carpenter, 2015; Carpenter & Krutka, 2015; Davis, 2015; Gonzalez & Gadbury-Amyot, 2016; Greenhalgh et al., 2016; Hsu & Ching, 2012). It also supports multidirectional communication which allows for the constant, real-time flow of information from the professional and educational sectors (Andrade, Castro, & Ferreira, 2012; Goff et al., 2016; Kassens, 2014; Segado-Boj, Domínguez, & Rodríguez, 2015; Wang, 2016). The platform also supported teachers in assessing difficulties that students faced with the topics at hand (Cohen & Duchan, 2012) and allowed the teachers to continue answering questions and sharing vital information even after the class has ended, therefore extending the pedagogical interaction beyond the class.
Whilst most of the research has been focused on the effects of Twitter on student learning and engagement, some studies have examined its effect on teachers and the effectiveness of using the platform for teaching. A number of studies have found that it is pedagogically supportive and appropriate. These studies endorse that Twitter not only supplements traditional learning material and research methods but also supports effective and appropriate use of social media (Andrade et al., 2012; Clarke & Nelson, 2012; Halpin, 2016; Menkhoff, Chay, Bengtsson, Woodard, & Gan, 2015; Rinaldo et al., 2011; Yakin & Tinmaz, 2013). Twitter is also realized as an important platform by teachers as it digitally connects them with students, allowing them to better understand the topics covered and shape the material they are teaching more effectively (Desselle, 2017; Gonzalez & Gadbury-Amyot, 2016; Hull & Dodd, 2017).
With regards to sharing information, Twitter has also shown potential to be far more effective than traditional teaching approaches (Kassens, 2014; Segado-Boj et al., 2015). The literature further lays out a number of techniques that can be applied by teachers to effectively engage students in learning through Twitter. For instance, in order to reach out to students and engage them in the classroom, teachers can assign students to compose regular tweets with hashtags, discuss interesting tweets, and promptly reply to students questions and other course information (Hull & Dodd, 2017; Pollard, 2014). However, when implementing Twitter as a tool for teaching, educators need to plan carefully in advance, be clear in their instructions and consider the limitations of the tool as well (Osgerby & Rush, 2015; Williams & Whiting, 2016).
Outside of the classroom, Twitter has provided many useful additional advantages to students and teachers alike, allowing for professional development and networking opportunities, co-curricular learning, support at conferences, greater information sharing, and overall accessibility.
Professional development and networking
One of the prominent findings in the literature was the positive effects that Twitter had on the professional development and peer-networking of the observed participants. The platform supported both students and educators to build connections, a community, and follow professionals in respective fields (Anthony & Jewell, 2017; Draper, Buzzelli, & Holdan, 2016; Jacquemin, Smelser, & Bernot, 2014; Mysko & Delgaty, 2015; Nicholson & Galguera, 2013). Twitter not only supports building peer networks but professional ones as well, in which a variety of scholarly information and resources can be shared and followed. This aspect has been experienced extensively, notably in the medical domain (nursing and surgical community), where the information shared is helpful for both students and professionals alike. For instance, Twitter facilitates the medical students and faculty to follow and connect to domain-specific and patients communities, current events, networking with peers and experts, and develop future aspirations (Booth, 2015; Goff et al., 2016; Jones et al., 2016; Reames, Sheetz, Englesbe, & Waits, 2016; Sinclair, McLoughlin, & Warne, 2015; Visser, Evering, & Barrett, 2014).
Teachers from a number of domains also reported using Twitter more for professional development than within classrooms, which reinforced their professional vigor and commitment to work (Cho & Rangel, 2017; Greenhalgh et al., 2016; Visser et al., 2014; Wesely, 2013). Research also points out that in recent years, Twitter has emerged as a platform for civic engagement and accessible political information, where scholars share information in order to promote their own practices and research agenda (Nicholson & Galguera, 2013; Veletsianos, 2012).
Students who used Twitter also found it helpful within the classroom, as it provided support through peer-networking (Hennessy et al., 2016). After getting familiar with Twitter in the classroom, some of the students continue further by using it as a career building tool. These students used the platform to follow and network with professionals in their respective fields, and anticipated using Twitter in the future for professional development along their careers (Carpenter, Tur, & Marín, 2016; Jacquemin et al., 2014; Tur, Marín-Juarros, & Carpenter, 2017; Waldrop & Wink, 2016). Another study by Nicholson and Galguera (2013) found that Twitter also aided students into the workforce transition. Whilst there are many positive reactions to the professional development provided by Twitter, a study by Lackovic et al. (2017), points out that experts and leading Twitter users dominate the platform, not allowing students to participate in the conversation which renders it far less effective. Overall, the majority of the studies have found that exposure to Twitter tends to improve participants opinions of its use as a tool for professional development and networking.
Twitter was also recognized useful for easy resource and information sharing to a wide breadth of people, more so than traditional classroom teaching methods (Goff et al., 2016; Kassens, 2014; Lin et al., 2013; Stephens & Gunther, 2016). Scholars covered a multitude of topics and at the same time promoted their own research and information about their classrooms. On the other hand, students shared relatively limited information, as they were typically the recipients of information (Kimmons & Veletsianos, 2016; Knight & Kaye, 2016; G. Veletsianos, 2012). Twitter is also deemed as one of the potential tools for disseminating information to public by many state education agencies (Kimmons, Veletsianos, & Woodward, 2017; Segado-Boj et al., 2015; Wang, 2016). However, despite Twitters’ affordance of two-way communication, the information tend to come in the form of a monologue by most of these institutions (Kimmons et al., 2017; Knight & Kaye, 2016).
Research also describe how Twitter use for information sharing purposes support users in various educational context. For instance, respondents used the platform for advocacy, keeping up with current issues, professional information, news, and exposure to new ideas (Camiel, Goldman-Levine, Kostka-Rokosz, & McCloskey, 2014; Greenhalgh et al., 2016; Nicholson & Galguera, 2013; Rehm & Notten, 2016). In classes, it provided an online forum that made sharing resources and information far easier and was considered a useful tool, especially in obtaining supplemental material (Desselle, 2017; Juhary, 2016; Lin et al., 2013; Stephens & Gunther, 2016). This led to students demonstrating improvement in classes with Twitter use than those without it (Fewell, 2014). Many of those who participated in the studies at hand enjoyed having access to a constant, rapid flow of information. This rapid communication allowed students to feel as though they had greater access to staff and could gain information from them in a timely manner (Cho & Rangel, 2017; Diug et al., 2016). Twitter also provided students a more comfortable atmosphere for information sharing. Students also felt more at ease with sharing information and opinions in person, also allowing students to comment on each other’s posts sharing further insights (Gooding et al., 2016; Lin et al., 2013; Sinclair et al., 2015; Tiernan, 2014; Wright, Frame, & Hartzler, 2014). With respect to the quality of information, the resources available on Twitter were considered more reliable and relevant. Classes that were taught how to properly use Twitter to find the information witnessed a significant decline in Google searches and an increase in the usage of reputable sources (Halpin, 2016).
Usage at the conferences
Though limited, research has also addressed the usage of Twitter at academic conferences. Twitter is often referred as intellectually stimulating and a worthy platform to disseminate new knowledge and information (Jalali et al., 2015). However, the use of Twitter in conference settings reported low uptake and usage, as well as several barriers attributed to its use. The study by Kimmons and Veletsianos (2016) indicates that few students and professors used Twitter at the conferences. Most of the professors who used Twitter at conferences reasoned it for networking purposes rather than communicating (Kimmons & Veletsianos, 2016; Li & Greenhow, 2015). Academics posted on the platform in order to cover information and connect with communities, meanwhile non-academic counterparts posted to positively promote topics and to critique periodically (Kimmons & Veletsianos, 2016).
The literature also emphasizes various social aspects associated with Twitter-based instruction that lead to a number of benefits. It allows for stronger community building and networking, as well as a reduction in shyness and isolation. Some of the literature also highlights demographic variation in the usage and adoption of Twitter for educational purposes.
Communities of practice
A benefit of integrating Twitter into the learning environment, especially in the classroom, is the sense of community it facilitates by supporting active collaboration and opportunities to communicate and share information inside and outside of the classroom (Becker & Bishop, 2016; Booth, 2015; Bull & Adams, 2012; Carpenter & Krutka, 2015; Lomicka & Lord, 2012). Twitter allows students to connect with each other as well as interact with instructors and professionals, which leads to the creation of social and professional support networks (Anthony & Jewell, 2017; Camiel et al., 2014; Cho & Rangel, 2017; Visser et al., 2014).
Twitter also facilitated a space for students to network and share information confidently with the community (Becker & Bishop, 2016; Mysko & Delgaty, 2015; Veletsianos, 2012). A number of students further report that Twitter’s hashtag feature is highly effective in building these communities, as it allows them to build connections and feel as though they belong to the community (Bledsoe et al., 2014). Courses that include Twitter usage have been found to have a significantly stronger sense of a classroom community and comfort with peers than those without it (Clarke & Nelson, 2012; Rohr & Costello, 2015; Ross, Banow, & Yu, 2015; Smith & Tirumala, 2012; Wright et al., 2014). Participation in the community increased their engagement, and the meaningfulness of what the students were learning (Bull & Adams, 2012; Evans, 2014; West et al., 2015). The sense of community in the online environment also enhanced students’ self-confidence. For instance, studies by Cohen and Duchan (2012) and Kinnison et al. (2017), report confidence facilitation via Twitter, as the platform allowed more timid students to participate as much as others.
For teachers, Twitter allowed them to create a new type of social network that digitally spanned farther distances. This created a unique experience that allowed them to interact and collaborate professionally with colleagues outside of their immediate communities (Davis, 2015; Greenhalgh et al., 2016; Munoz, Pellegrini-Lafont, & Cramer, 2014). Studies also report relationship improvement between instructors and students, as the platform promotes open and real-time communication (DeGroot et al., 2015; Diug et al., 2016; Domizi, 2013; Gonzalez & Gadbury-Amyot, 2016; Rehm & Notten, 2016). Furthermore, Twitter goes beyond simply connecting with classmates and support learners to follow and build a community for the purpose of learning. For instance, students studying a foreign language can interact with native speakers and know more about their culture. On Twitter they can practice with convenience outside of class while remaining in close contact with those who speak their first language (Fewell, 2014; Kim et al., 2011; Steckenbiller, 2016). Finally, Twitter is also supportive to educationalists other than students and teachers. For instance academic administrators use Twitter to increase their leadership by building a community that focuses on education (Sauers & Richardson, 2015).
Combatting shyness and isolation
In addition to creating a community, Twitter serves as a platform to help students combat isolation and shyness. Twitter supports the participation of shy students in a more active manner (Cohen & Duchan, 2012; Kinnison et al., 2017; Mercier et al., 2015; Tiernan, 2014). Many students expressed that they would not have shared their opinions otherwise if they had not been using Twitter (Fox & Varadarajan, 2011). Due to its capability to hold online conversations, it diminishes the sense of isolation in online classes which strongly supports the personal development of individual students (Munoz et al., 2014; Rehm & Notten, 2016). Similarly, the study by Wright (2010) also indicates that Twitter is helpful in reducing isolation and boosting self-confidence among the learning community.
With regards to gender, males and females used Twitter equally. However, younger groups use and regard Twitter’s appropriateness for educational purposes far more than the older ones (Draper et al., 2016; Feliz et al., 2013). Furthermore, studies also reported differences between the usage of students, professors, academics, and scholars as well. Students tended to use Twitter less at conferences and for learning activities than others (e.g. Professors), but using it more for non-academic purposes (Kimmons & Veletsianos, 2016; Knight & Kaye, 2016; Li & Greenhow, 2015; Veletsianos & Kimmons, 2016). Students tended to exemplify their learning through Tweets and interactions, but not in an overt way (Prestridge, 2014) as they often refer to technology in a more general sense than professors and other professionals within academia (Veletsianos & Kimmons, 2016). Professors tended to use Twitter for specific academic purposes instead, often focusing on specific academic subjects (Knight & Kaye, 2016; Veletsianos & Kimmons, 2016). On the other hand, administrators in academia are found to have the majority of their usage focused on promoting community, educational issues and enhancing their leadership (Sauers & Richardson, 2015). Moreover, academic administrators appeared to focus on their own reputations rather than its utility to students, which can consist of posting Tweets of a wider variety and attempting to reach a larger community (Knight & Kaye, 2016).
Usage outcomes and perceptions
A number of studies also emphasize the outcomes and perceptions associated with the usage of Twitter in the educational context. Overall, most of the studies indicate positively about a number of aspects including retention rates, student grades, increased credibility for teachers, and the intentions of using Twitter in future. However, a few studies also point out concerns and adverse reactions as well as reasons behind hindering the usage and adoption associated with Twitter for educational purposes.
Performance outcomes (grading)
Although this aspect of using Twitter was only assessed in a few studies, most of them indicate that the platform supported students’ performance with respect to grading. Those students that used more of Twitter in their classes ended up with much higher assignment scores and grade point averages than the rest of the students (Diug et al., 2016; Junco et al., 2013, 2011). Likewise, classes where Twitter was implemented as a supportive tool displayed higher learning as well as received higher grades than the counterparts (Clarke & Nelson, 2012; Diug et al., 2016; Gonzalez & Gadbury-Amyot, 2016). Due to limited research on the topic, a concrete decree cannot be established, hence this is one of the areas that merit further research.
A limited number of studies moreover focused on the retention rate once the use of Twitter was involved, but those that did found conflicting results. Some of these studies found that retention was significantly increased by the usage of Twitter in class, leading to an improved memory among students during testing (Blessing, Blessing, & Fleck, 2012; Stephens & Gunther, 2016). However, another study found no correlation between Twitter usage and increased retention in classes (Smith & Tirumala, 2012). This particular aspect has little research and would be therefore an important area to explore further.
A handful of research has been conducted to assess the credibility of instructors with relation to Twitter usage. For instance, DeGroot et al. (2015), found that students perceived those professors more credible whose Twitter profile featured posts about education, professional information and resources. Another study, further found that there was higher credibility among those professors that shared more personal information or had a socially active Twitter profile (Johnson, 2011). Due to limited research on this topic, this is another interesting research avenue that merits future research.
Future use intentions
In general, respondents of various studies are quite positive about using the platform in the future. Most participants intended to continue using it for professional and teaching purposes, maintaining positive opinions about its usefulness (Carpenter et al., 2016; Carpenter & Krutka, 2015; Hitchcock & Young, 2016; Luo & Franklin, 2015; Marín & Tur, 2014). One of the key reason by students behind this is that they consider Twitter as a tool that encourages confidence and autonomous learning (Leis, 2014). Moreover, it encourages learning beyond the class content and many respondents desired to have more classes where Twitter is part of the curriculum (Menkhoff et al., 2015). Research also indicates that Twitter is also favored over other social media platforms by pre-service teachers. For instance, a study by Mills (2014), point out that many pre-service teachers were aspired by Twitter as an auxiliary pedagogical tool and exhibited a strong desire and intention to introduce it in their future classes.
Adverse perceptions and adoption obstacles
Through our review, we also found several recurring negative aspects to Twitter usage within educational context. Distraction, information overload, privacy, and limited space for expression were some of the frequently reported issues. With the overwhelming amount of tweets, it was difficult for the users to keep up with the relevant content (Bull & Adams, 2012; Cho & Rangel, 2017; Davis, 2015; Fox & Varadarajan, 2011; Gonzalez & Gadbury-Amyot, 2016; Lin et al., 2013). This paired with another major concern that Twitter was too much of a distraction in the classroom when it came to taking notes and participating in class discussions (Fox & Varadarajan, 2011; Mercier et al., 2015; Yakin & Tinmaz, 2013). The same concern is also raised by respondents of another study by Wright et al. (2014), who found that Twitter distracted in-class face to face discussions and prevented them from taking important notes (Wright et al., 2014). Another related perception surfaced that Twitter was not conducive to course discussions or participation as many students were unable to participate in discussions on Twitter due to the presence of more knowledgeable and dominant experts of the field (Jacquemin et al., 2014; Lackovic et al., 2017). Due to this conception among learners, they preferred using other social media platforms that are not as professional-oriented as Twitter. For instance, the study by Mills (2014), reported that respondents favored using other social media tools (e.g. Facebook) to Twitter for learning purposes. Furthermore, study by Segado-Boj et al. (2015), regard Twitter as a platform for disseminating research but not for teaching purposes, as it serves more of a research showcase than a platform for collaboration. The same concern is also raised by Jacquemin et al. (2014), who reported that for the classroom setting, Twitter can be a suitable tool for information sharing purposes but not conducive to course discussions.
Many studies also reported logistical issues with usage and implementation of Twitter. Most of the first-time users did not foresee the benefits of using Twitter for educational purposes. This negative perception was mostly related to higher learning curve that required effort and time to gain command over various syntactical features and communication style native to Twitter (Bull & Adams, 2012; Marr & DeWaele, 2015; Stephens & Gunther, 2016). Twitter was also seen as either too obtuse, or ineffective for formal discussion within the class, and unmanageable for larger classes (Jacquemin et al., 2014; Kassens, 2014). Due to learning curve, student resistance, and difficulty in judging the credibility of information, institutions find it challenging to expand the use and reach of Twitter (Kassens-Noor, 2012; Kimmons & Veletsianos, 2016; Mysko & Delgaty, 2015; Rinaldo et al., 2011).
In line with research on privacy aspects of social media (Malik et al. 2016), a number of studies also highlight students concerns over their right to privacy and how these concerns affected their Twitter use (DeGroot et al., 2015; Gonzalez & Gadbury-Amyot, 2016; Rinaldo et al., 2011). With the growing use of the internet for professional purposes, concerns associated with online reputation were also flagged (Cho & Rangel, 2017; Kinnison et al., 2017). There was also a concern for judgment and exposure within the class. Some students also displayed anxiety over grammatical correctness and the reactions from fellows and other users on the platforms (Kinnison et al., 2017). Similarly, another study also found that students used it infrequently and were unaware of the guidelines of using Twitter for educational purposes that led to anxiety towards its use and adoption (Gooding et al., 2016).
Moreover, the constricting nature of the 140 character limit (currently 280), was also considered challenging (Cohen & Duchan, 2012; Luo & Franklin, 2015). Due to restricted space to convey ideas through a tweet, the complexity and depth of students’ thoughts got confined, and placed an unfair burden on them (Bledsoe et al., 2014; Carpenter, 2015). According to Bull and Adams (2012), this tended to force content in an unoriginal, baseless direction. Finally, another concern raised by Mysko and Delgaty (2015) in terms of instruction and learning through Twitter is that it is difficult to judge the credibility of information and sources particularly for students, which is highly critical in educational context.
Implications for future research and practice
When looking at the structure of the prior research, we have found that there is a lack of diversity within the studies conducted, as most of them are case studies and oriented towards few disciplines. This has left us with data that cannot be comfortably generalized. As it’s not that long since Twitter got introduced in various educational settings, there has also been a severe lack of longitudinal studies. Similarly, there is a strong need as well as a desire within the academic community to further expand through exploiting digital trace data (netnography) and inferential data. With the greater amount of Twitter data and users currently accessible, both of these limitations can be addressed. With respect to studies carried out in various academic disciplines, there is a further need to conduct studies within arts and natural sciences as the research has so far concentrated on applied sciences and education domains.
We also observed some of the concerns with the tools that researchers have been using. While the use of Twitter for learning and engagement is important, we do not currently have a single holistic standard for learning as indicated by Carpenter et al., 2016. Similarly there is a lack of standard measurements of engagement indices and analysis of the usefulness of pedagogical analytics specifically focusing on the platform (Junco et al., 2011; Menkhoff et al., 2015). In addition, numerous studies use self-reporting as their main form of data collection. In order to have more representative data, comparing the reported findings to the actual usage (monitored data) of the respondents can also be fruitful for the domain (Hull & Dodd, 2017). The overall push needs to use a more rigorous experimental design by collecting more quantitative data to support the current qualitative findings.
Next, the current understanding of Twitter in educational context has been confined that needs to further expanded. For instance, how Twitter can be more supportive for various learning contexts. Likewise, how Twitter can be promoted within these settings so that different entities are encouraged to adopt it for learning. There is also a strong need to further address the collaboration and connections formed on Twitter and how effective and lasting bonds can be formed over time in and outside the classroom. With so much negative press around the use of social media and the decline of cooperation and collaboration between students, this research could provide insight into how the use of social media can bring people together as opposed to creating barriers.
Investigating the use of Twitter for other educational settings than for learning purposes further can also be another valuable research avenue. For instance, Twitter can be a useful tool when planning a conference, but there is not enough evidence on how it affects the participants to have the extra influence (Jalali et al., 2015). In addition, there needs to be a further exploration of using Twitter as a backchannel and how this affects the participation and academic identity of individuals at conferences. The current research has another major limitation as the focus is usually towards a specific domain as the test subjects (for instance pre-service nurses and teachers) that limits the nuances of the platform used in other disciplines.
There is also a focus on comparing Twitter to the plethora of other teaching formats. The most basic of which is using Twitter versus not using it at all, or using the traditional method of teaching (Blessing et al., 2012; Luo, 2016; Veletsianos & Kimmons, 2016; Visser et al., 2014). A detailed understanding towards the reasons why some instructors choose to use it while others do not will be highly supportive. Subsequently, there is also the issue of Twitter versus other forms of social media. Within this comes the question of whether or not learning benefits by the use of social media in general. However, if it is assumed that it does then the studies must turn to explore two options, the benefits of using Twitter over other types of social media, or the combination of Twitter and social media (Carpenter, 2014; West et al., 2015).
While there can be drawbacks to using Twitter, preliminary data has found that it has the potential to support professional development for both students and teachers (Carpenter, 2014; Carpenter & Krutka, 2014, 2015). This is another area that requires additional research in order to gain more reliable data, as most of the research has been self-reported. However, if we were able to confidently state that Twitter had a positive impact on professional development, the platform could be used in innovative ways such as supporting teachers in developing countries and improving their training in more cost-effective ways (Carpenter, 2015). With such benefits to the use of Twitter in education, the most important direction in which future research should traverse is to understand the barriers associated with Twitter use. For instance investigating the perceptions of non-users, or why some teachers (as well as learners) who see the educational benefit of using Twitter avoid using the tool. Once we better understand these barriers, we can prioritize preferred social media for educational purposes with sound reasoning. Based on this understanding, strategies can be developed to circumvent barriers to enable more productive implementation of technology in the classroom. Finally, most of the analyzed studies span North America and Europe, yet there is a strong need to conduct more studies around the topic in other parts of the globe, particularly within Asian and African countries where the adoption rate of social media is phenomenal.
We analyzed 103 studies related to the use of Twitter in education. We found clear positive impact of integrating Twitter within classrooms for teaching and learning purposes. In non-classroom learning and other scholarly contexts (e.g. institutional use and conferences), Twitter strongly supports professional following and networking that ultimately resulted in improved teaching, learning, and collaboration. In both contexts, Twitter provides affordances for strongly connecting and bonding with others and forming a community. The platform also supports communication among the participants due to its real-time format and novel features. Furthermore, it provides them a channel for professional development and networking with peers, professionals, and authorities in their respective fields, with whom they can connect, communicate, share relevant resources, and follow prominent figures. Finally, many studies also point out that integrating Twitter within coursework motivated learners to participate actively, as most of them perceived it to be a highly effective non-traditional learning tool.
Availability of data and materials
The datasets used and/or analyzed during the current study are available from the corresponding author on reasonable request.
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The work presented here is supported in part by U.S. National Science Foundation Award#: 1424444, 1707837, 1712129, and 1741754. Dr. Malik partly contributed to this work as a postdoctoral scholar at GMU and Cassie's contribution was supported by a NSF REU. Any opinions, findings, and conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of the funding agencies.
The authors declare that they have no competing interests.
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Malik, A., Heyman-Schrum, C. & Johri, A. Use of Twitter across educational settings: a review of the literature. Int J Educ Technol High Educ 16, 36 (2019). https://doi.org/10.1186/s41239-019-0166-x