Table 2 Measurement items, factor loadings, average variance extracted (AVE), and composite reliabilities

Factor 1 (F1): E-learning system quality

 f11: The layout of the information at my university’s e-learning website is easy to follow

 f111: I feel the risk associated with e-transactions is low through my university’s e-learning website

 f112: I feel secure in providing sensitive information for e-transactions through my university’s e-learning website

 f114: The information on my university’s e-learning website is up-to-date

 f116: My university’s e-learning course website provides me with valuable information

 f117: My university’s e-learning course website allows me to find information easily

 f118: My university’s e-learning course website is visually appealing

 f119: With my e-learning, when my university promises to do something by a certain time, it does so.

 f13: It is easy for me to complete a transaction through my university’s e-learning website

 f14: I do not encounter long delays when searching for information on my university’s e-learning website

 f17: The information on my university’s e-learning website is accurate

 f18: The e-transactions are accurately dealt with

Factor 2 (F2): E-learning instructor and course materials quality

 f21: My university’s e-learning instructors are knowledgeable in their fields

 f210: My university’s e-learning course materials are practical

 f211: My university’s e-learning course materials challenge me to think

 f212: My university’s e-learning course exams are reasonable in length and difficulty

 f22: My university’s e-learning instructors quickly and efficiently respond to student needs

 f23: My university’s e-learning instructors consistently provide good lectures

 f24: My university’s e-learning instructors are well prepared and organized

 f25: My university’s e-learning instructors provide an environment which encourages interactive participation

 f26: My university’s e-learning instructors have the students’ best long-term interests in mind

 f28: My university’s e-learning course materials are useful

 f29: My university’s e-learning course materials are up-to-date

 f213: My university’s e-learning course assignments are reasonable in length and difficulty

Factor 3 (F3): E-learning administrative and support service quality

 f31: My university gets its e-learning support service right the first time

 f33: With my e-learning, my university’s staff tells me exactly when the service I require will be performed

 f34: For my e-learning, my university’s staff gives me prompt service

 f35: For my e-learning, my university’s staff has my best interests at heart

 f36: For my e-learning, my university’s staff understands my specific needs

 f37: For my e-learning, my university’s staff gives me personal attention

 f38: For my e-learning, the help desk of my university has convenient operating hours