Table 4 Digital readiness segments for informational actions
Informational Actions | Segments | BSMA D/L* | BSMA M* | IFNU D/L* | IFNU M* |
|---|---|---|---|---|---|
I13. Access maps or GPS | High | 4% | 13% | 10% | 28% |
Middle | 22% | 32% | 26% | 36% | |
Low | 74% | 55% | 64% | 36% | |
I14. Search for journal articles | High | 12% | 18% | 26% | 33% |
Middle | 28% | 29% | 36% | 28% | |
Low | 60% | 53% | 37% | 40% | |
I15. Search for short videos | High | 16% | 29% | 60% | 61% |
Middle | 25% | 29% | 19% | 17% | |
Low | 59% | 42% | 22% | 22% | |
I16. Search or download movies | High | 14% | 9% | 36% | 18% |
Middle | 24% | 33% | 36% | 29% | |
Low | 62% | 57% | 27% | 53% | |
I17. Search or download music | High | 15% | 20% | 36% | 44% |
Middle | 27% | 33% | 29% | 26% | |
Low | 58% | 47% | 35% | 29% | |
I18. Read or download digital books | High | 7% | 11% | 22% | 24% |
Middle | 27% | 31% | 30% | 35% | |
Low | 66% | 57% | 48% | 41% | |
I19. Automate information sources | High | 7% | 10% | 5% | 6% |
Middle | 19% | 23% | 15% | 6% | |
Low | 73% | 67% | 81% | 88% |