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Table 2 Perceptions of analytics, basic list of terms and their frequencies

From: The perceptions of the meaning and value of analytics in New Zealand higher education institutions

Word

Length

Count

Weighted (%)

Similar Words

data

4

58

13.2

data, inform, information, informative

analysis

8

15

3.4

analysis

learning

8

15

2.7

know, knowledge, learning, reading, see, take, teaching

student

7

12

2.7

student, students

numbers

7

12

2.7

come, comes, numbers

using

5

11

2.4

purposes, role, usage, use, using, utilised

statistics

10

10

2.3

statistic, statistical, statistics

course

6

9

1.8

course, courses, forming, line, tracking, trends

research

8

8

1.8

research

decision

8

8

1.8

conclusions, decision, decisions

design

6

7

1.3

design, designers, destinations’, indicators, intent, invented, purposes

analyzing

9

7

1.6

analyze, analyzing

measurement

11

7

1.5

bar, evaluation, measurement, measures, metrics

understanding

13

7

1.1

discern, reading, see, translation, understand, understanding

big

3

6

1.4

big, large

word

4

5

1.1

word, wrangling

graphs

6

5

1.1

charts, graphs

collected

9

5

1.1

collected, collecting, collection

achievement

11

5

1.1

achievement, management, succeed, success

prediction

10

4

0.9

prediction

Google

6

4

0.9

Google

complete

8

4

0.9

complete, completing, completion

extraction

10

4

0.8

education, extraction

describe

8

4

0.8

describe, key, line, reporting

systems

7

3

0.7

systemized, systems

support

7

3

0.7

help, support

processing

10

3

0.7

actionable, processing

mining

6

3

0.7

mining

better

6

3

0.7

best, better

based

5

3

0.7

based, basis

existing

8

3

0.6

existing, university, world

evidence

8

3

0.5

discern, evidence

tool

4

2

0.5

tool, tools

strategic

9

2

0.5

strategic

retention

9

2

0.5

retention

quantitative

12

2

0.5

quantitative

performance

11

2

0.5

performance

monitor

7

2

0.5

monitor, monitoring

environment

11

2

0.5

environment, environments

enrolment

9

2

0.5

enrolment, recruitment

buzz

4

2

0.5

buzz

blank

5

2

0.5

blank, space

applications

12

2

0.5

applications

publications

12

2

0.3

publications, world

engaged

7

2

0.3

engaged, take

trendy

6

1

0.2

trendy

KPIs

4

1

0.2

KPIs

intervention

12

1

0.2

intervention

interaction

11

1

0.2

interaction

insights

8

1

0.2

insights

higher

6

1

0.2

higher

hidden

6

1

0.2

hidden

generated

9

1

0.2

generated

enhance

7

1

0.2

enhance

EFTS

4

1

0.2

EFTS

DSS

3

1

0.2

DSS

driven

6

1

0.2

driven

discovery

9

1

0.2

discovery

decision-making

14

1

0.2

decision-making