Skip to main content

Table 3 Categories to emerge from webpages (represented as a key)

From: Focusing in on employability: using content analysis to explore the employability discourse in UK and USA universities

1.

related to supporting employability prospects of students/graduates with disabilities or from disadvantaged backgrounds

2.

related to the research ethics procedure of the institution

3.

tenuously (or explicitly) related to voluntary work experience opportunities to serve the community in some way, for example campus-community relationships

4.

support, advice, guidance available and/or contact details of the careers centre and/or equivalent unit

5.

possible careers and/or employability skills developed with focus on particular subject areas and disciplines

6.

documents that drive the agenda – policies, employability statements, definitions and institutional strategies related to employability

7.

awards, courses, schemes and conferences supporting employability enhancement (awards usually related to enterprise and entrepreneurialism)

8.

news feature (or equivalent) advertising the employability record of the HEI or other good news story

9.

internships, work experience and other opportunities for students to work and learn in a technical field

10.

Q & A and/or student views on employability/careers

11.

articles and/or abstracts pointing to academic research on employability and employability related issues

12.

some form of collaboration or opportunity for HEIs and industry or alumni to come together

13.

mixture of resources directly available to students that support them in developing their employability related skills and capabilities

14.

global employability/employing international students

15.

cross-cultural learning (for example USA-India business collaborations)

16.

advertising of graduate qualifications or related to graduate qualifications (PhDs, masters)

17.

technology for employability (skills training, using social media)

18.

personal profiles/employment related (for example tribunals)