Table 1 Main categories of the interview

(a)

Establishment/development of the EdTech company

(b)

Advantages and disadvantages of digitalization in general

(c)

Value proposition: focus on digital teaching and learning approaches; establishment of digital or data competences; usage of digital technology, e.g., LA and/or AI; target market; unique selling point

(d)

Value delivery: focus on key resources in general and data as specific key resources; aspects and importance of data security, data protection and privacy, data ethics; key processes of the company in general and in regard to data, such as data analytics

(e)

Business model type: data-driven, data-enhanced, low data, platform