Does e-learning service quality influence e-learning student satisfaction and loyalty? Evidence from Vietnam

Table 3 Reliability and validity of the whole measurement model

Constructs	Indicators	Factor loadings	AVE	Composite reliability
Overall e-learning service quality			0.621	0.981
E-learning system quality (0.990)	f11/f111/f112/f114/f116/f117/f118/f119/f13/f14/f17/f18	0.809/0.857/0.863/0.834/0.806/0.798/0.829/0.854/0.840/0.859/0.812/0.846	0.696	0.965
E-learning instructor and course materials quality (0.966)	f21/f210/f211/f212/f22/f23/f24/f25/f26/f28/f29/f213	0.824/0.805/0.842/0.805/0.799/0.811/0.780/0.827/0.815/0.839/0.835/0.756	0.659	0.959
E-learning administrative and support service quality (0.946)	f31/f33/f34/f35/f36/f37/f38	0.850/0.841/0.861/0.841/0.806/0.835/0.859	0.709	0.945
E-learning student satisfaction	STSA1/STSA2/STSA3	0.897/0.911/0.887	0.807	0.926
E-learning student loyalty	STLO1/STLO2/STLO3	0.874/0.886/0.857	0.762	0.905

Note: Values in the parentheses are factor loadings of latent constructs on the second order construct – overall e-learning service quality