Table 2 Means and standard deviations of the dependent measures
Professional Affiliation: | Scientist | Lobbyist | ||
|---|---|---|---|---|
Study Involvement: | High | Low | High | Low |
M (SD) | M (SD) | M (SD) | M (SD) | |
Credibility measures: | ||||
Message Credibility | 5.16 (1.02) | 5.10 (1.10) | 4.63 (1.32) | 5.32 (1.01) |
Organic Food Attitude | 4.77 (1.09) | 4.58 (1.11) | 4.70 (1.26) | 4.73 (1.26) |
Trustworthiness measures: | ||||
Machiavellianism | 2.22 (1.00) | 2.41 (0.94) | 2.83 (0.96) | 2.27 (1.26) |
Expertise | 5.66 (1.09) | 5.62 (1.33) | 5.33 (1.12) | 5.97 (0.65) |
Integrity | 5.50 (0.96) | 5.45 (0.91) | 5.01 (0.98) | 5.23 (1.03) |
Benevolence | 5.53 (1.05) | 5.49 (0.87) | 5.30 (0.84) | 5.43 (0.89) |
Instructional quality measures: | ||||
Likability | 4.95 (0.85) | 4.94 (0.68) | 4.41 (0.61) | 4.91 (0.74) |
Enthusiasm | 4.13 (1.20) | 3.97 (1.07) | 3.57 (1.17) | 4.24 (1.04) |
Subjective Comprehension | 5.52 (0.77) | 5.63 (0.74) | 5.32 (0.70) | 5.72 (0.59) |