Paid adword metrics: (mobile adwords, gain, cost) | Â | Â |
---|---|---|
Public, 4-year | HBCUs (n = 8)a | Peers (n = 22) |
 Mean (standard deviation) | ||
  Paid adwords | 38 (69) | 72 (68) |
  Traffic gain (in hits, yearly) | 7726 (11,397) | 26,868 (31,940) |
  Paid adwords cost (in dollars, yearly) | $2293 ($3409) | $8077 ($13,214) |
Private, 4-year | HBCUs (n = 1)b | Peers (n = 27) |
 Mean (standard deviation) | ||
  Paid adwords | 2 | 185 (453) |
  Traffic gain (in hits, yearly) | 13 | 21,889 (34,668) |
  Paid adwords cost (in dollars, yearly) | $1.00 | $9140 ($12,580) |
Public, 2-year | HBCUs (n = 3)c | Peers (n = 4)d |
 Mean (standard deviation) | ||
  Paid adwords | 38 (53) | 60 (50) |
  Traffic gain (in hits, yearly) | 14,884 (22467) | 50,433 (74,608) |
  Paid adwords cost (in dollars, yearly) | $11,822 ($19,644) | $11,239 ($10,559) |
Private, 2-year (n = 1)e |  |  |