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Table 4 Determinants of social media use in various higher education institutions (HEIs)

From: Analysis of the use of social media in Higher Education Institutions (HEIs) using the Technology Acceptance Model

  Path (1)
All HEIs
(2)
Private HEI 1
(3)
Private HEI 2
(4)
Public HEI 1
(5)
Public HEI 2
H1 Self-expression and productivity (PU1) → IU 0.19***
(0.00)
0.11**
(0.07)
0.31***
(0.00)
0.13
(0.15)
0.31***
(0.00)
Overall usefulness
(PU2) → IU
0.09***
(0.00)
0.12**
(0.02)
0.10***
(0.00)
0.15**
(0.04)
−0.04
(0.51)
H2 PEOU → IU 0.30***
(0.00)
0.34***
(0.00)
0.21***
(0.00)
0.32**
(0.01)
0.26***
(0.00)
H3 PEOU → Self-expression and productivity (PU1) 0.14***
(0.00)
0.09
(0.28)
0.25***
(0.00)
0.14
(0.38)
0.32***
(0.00)
PEOU → Overall usefulness (PU2) 0.75***
(0.00)
0.74***
(0.00)
0.66***
(0.00)
0.72***
(0.00)
0.78***
(0.00)
H4 SN → IU 0.26***
(0.00)
0.27***
(0.00)
0.26***
(0.00)
0.25**
(0.02)
0.17**
(0.04)
H5 Leisure and interest (PP1) → IU 0.02
(0.45)
0.08
(0.10)
−0.05
(0.32)
0.14
(0.16)
0.05
(0.53)
Happiness (PP2) → IU 0.15***
(0.00)
0.14**
(0.02)
0.15***
(0.00)
0.05
(0.46)
0.22***
(0.00)
H6.a Internet reliability → Self-expression and productivity (PU1) 0.02
(0.60)
0.03
(0.64)
−0.12*
(0.06)
0.15
(0.20)
0.20**
(0.02)
Internet reliability → Overall usefulness (PU2) 0.04
(0.37)
0.08
(0.22)
0.07
(0.38)
0.00
(0.98)
−0.05
(0.66)
H6.b Internet reliability → PEOU −0.03
(0.35)
0.03
(0.61)
0.00
(0.97)
−0.05
(0.58)
−0.08
(0.39)
H6.c Internet speed → Self-expression and productivity (PU1) −0.02
(0.70)
0.03
(0.64)
0.10
(0.18)
−0.23*
(0.09)
−0.29***
(0.00)
Internet speed → Overall usefulness (PU2) −0.04
(0.46)
−0.11
(0.13)
−0.08
(0.40)
−0.06
(0.67)
0.25*
(0.06)
H6.d Internet speed → PEOU −0.02
(0.60)
−0.12
(0.78)
−0.09
(0.25)
0.03
(0.78)
0.03
(0.80)
H7 IU → AU 0.32***
(0.00)
0.26**
(0.05)
0.64***
(0.00)
0.37
(0.21)
0.23
(0.36)
  n 496 189 166 62 79
  Log likelihood −5681.74 −2103.76 −1964.84 −592.94 −837.44
  AIC 11413.49 4257.52 3979.68 1235.88 1724.88
  BIC 11518.65 4338.57 4057.48 1289.06 1784.11
  1. *Significance @ 90% confidence level
  2. **Significance @ 95% confidence level
  3. ***Significance @ 99% confidence level
  4. p-value in parenthesis